Professional Fighters League (PFL), the first organization ever to present MMA through a Regular Season, Playoffs, and Championship format, today rolled out a new OTT platform, providing fight fans with access to hundreds of hours of premium PFL content wherever they are, with no restrictions. The PFL MMA app is available now for free on Apple TV, Roku, Fire, Android, and iOS devices.
“With the launch of our first OTT platform, we’re excited to fulfill the growing global demand for our product by providing fight fans around the world with free access to premium PFL content wherever, whenever and however they want to consume it,” said PFL CEO Peter Murray. “Professional Fighters League is a media and content company. As we continue to grow, innovate, and reimagine MMA, we have placed an emphasis on engaging fans all year long through impactful storytelling and unprecedented access to the sport, our fighters, and the action inside the cage. As the app continues to evolve, this will especially be a destination for international fans outside the US.”
PFL Unlocks Its Vault – Access Classic Fights On Demand
Professional Fighters League is delivering a full fight library, from classic matchups to million-dollar championship fights, featuring PFL stars such as Kayla Harrison, Ray Cooper and Emiliano Sordi. Fans will also gain access to never-before-seen World Series of Fighting matchups. Relive all the memorable moments in one location, at your fingertips.
Enjoy Original Programming From PFL Studios
In addition to event replays, fans will enjoy original storytelling from PFL Studios, a fully integrated global media division of the Professional Fighters League producing original MMA content for all platforms including television, digital and mobile. Murray drew inspiration for PFL Studios from his time with NFL Films and has assembled a top executive team, including Executive Producer and 16-time Emmy winner George Greenberg and Chief Digital Officer Dan Ghosh-Roy, to lead the effort.
PFL MMA will feature exclusive, never-before-seen interviews and footage that will provide fans with unprecedented access to the league. Hear from PFL stars like Rory MacDonald and personalities like MMA legend Randy Couture, in addition to celebrity fans.
The league will monetize the OTT platform through sponsorship and advertising opportunities for leading brand partners, in addition to microtransaction purchases for fans tied to gaming and exclusive content.
Professional Fighters League partnered with ViewLift to bring the PFL MMA OTT platform to life. ViewLift offers end-to-end solutions for creating, launching, and monetizing video applications across mobile, over-the-top, connected TV and game consoles.
The PFL has quickly become the most innovative league with the use of SmartCage™ technology to deliver real-time fighter data and analytics, referred to as Cagenomics™.
Professional Fighters League Continues Global Expansion
PFL Continues to Provide Top Russian Talent a Global Platform to Showcase their Skills and Become Stars
MMA Fans in Russia Can Tune-In to Telesport and Follow Homegrown Talent’s Journeys Through PFL’s Regular Season, Playoffs, and Million-Dollar Championship Format
Professional Fighters League (PFL), the first organization ever to present MMA through a Regular season, Playoffs, and Championship format, today announced an international distribution partnership with Telesport Group in Russia. As a rights holder to several federations and leading national and international sporting events, including the Olympic Games through 2024, UEFA Euro 2020, Russian Football Cup and more, Telesport now adds premium MMA content to its portfolio with the PFL.
As part of the multi-year agreement, Telesport will broadcast live PFL Regular Season, Playoffs and Championship events. PFL programming on Telesport will also include classic fights from PFL’s vault, including Magomed Magomedkerimov’s million-dollar performance in the 2018 PFL welterweight championship, Ali Isaev’s undefeated run to the 2019 PFL heavyweight championship, and Movlid Khaybulaev’s viral flying knee KO of Damon Jackson. Original programming created by PFL Studios – a fully integrated global media division of the Professional Fighters League producing original MMA content for all platforms including television, digital and mobile – will also be featured.
“Professional Fighters League has experienced tremendous domestic and international growth, and with fighters from 25 countries around the world, we are committed to delivering our brand of thrilling, high-quality, differentiated MMA action to a global audience,” said Peter Murray, CEO of the PFL. “Russia is a country that has consistently produced elite MMA talent, many of whom have made a name for themselves in the United States with the PFL. We’re excited to partner with Telesport and provide a rabid fan base of MMA enthusiasts with premium, year-round MMA content, and the opportunity to support homegrown talent.”
PFL is working with global distribution agency Fighting Spirit on the league’s international media rights distribution plan and partnerships.