GLORY today announced that it has hired global sports media agency MP & Silva to represent the kickboxing brand leader in distributing North and South American media rights.
GLORY currently produces hundreds of hours of compelling live and syndicated television content, such as regularly numbered GLORY fight cards, GLORY SuperFight Series fight cards, “GLORY Rewind” and “Best of GLORY” shows utilizing archived fight footage, and “Inside GLORY” shoulder programming. Including its massive – and growing – digital streaming audience, GLORY is broadcast in over 175 countries globally.
GLORY programming is currently carried by ESPN networks in the U.S. and the Fight Network in Canada, reaching over 100 million households in North America. Brazil’s Esporte Interativo and Combate (operated by Globosat) account for over 100 million additional households (including subscriptions) in South America. UFC Fight Pass, the Ultimate Fighting Championship’s subscription-based streaming service, also broadcasts GLORY content – GLORY SuperFight Series events – internationally, including in the Americas.
“As we continue to grow as a mainstream sports property, our presence and footprint in the Americas is a major area of focus,” said Jon J. Franklin, CEO, GLORY. “Our event calendar already includes visits to major U.S markets like New York, Chicago, and Los Angeles and we are planning expansion into Canada and South America in the near future.
“The goal is to marry our can’t-miss live events with expansive broadcast coverage in these territories and we believe MP & Silva is best suited to make that happen. We’re excited to get started and look forward to working with their team right away.”
MP & Silva has handled media rights distribution for the top U.S. sports leagues including NFL, NBA, MLB (the World Baseball Classic), and MLS. Through its agreement with GLORY, the powerhouse agency will look to expand on the strong foundation GLORY has built in the Americas with great media partners.
Frank Uddo, MP & Silva’s President, North America, said: “We look forward to working with GLORY, helping maximize the commercial potential and broadcast reach. This is an exciting organization, with the best fighters from across the globe and a proven track record in the Americas. We were drawn to GLORY’s ambitious goals and have seen firsthand the success they have achieved internationally when working in partnership with their media partners.”