Internet backyard fighting pioneer and celebrity, Dada 5000, fully recovered from injuries he suffered three years ago in his epic fight with Kimbo Slice, has turned the page to the next chapter of his career and life.
The street-fighting icon brings his BYB (back yard brawls) experience, along with business partners Mike Vazquez and Jose Suris, to a new, sanctioned platform as a promotional company, BYB Extreme Fighting Series (BYB), bare-knuckle fighting’s most intense combat sports promoter.
BYB’s inaugural show, “BYB Brawl 1: Brawl For It ALL”, will be held Friday night, April 5, at Cheyenne Ice & Event Center in Cheyenne, Wyoming.
Dada 5000, the subject and star of the acclaimed “Dawg Fight” documentary, is a BYB Extreme partner who will serve as one of the color commentators at cage-side. This larger-than-life personality has been featured on Vice, E:60 ON ESPN, Taboo on National Geographic, and an EA Sports commercial with Tiger Woods, Arnold Palmer and Lee Trevino, among others.
“BYB Brawl 1: Brawl For It ALL” will feature nine professional bare-knuckle fights, including a rematch between two Miami street-fighters from ‘Dawg Fight’, “Chocolate” (Alfonso Frierson) vs. Mike “Dragonhulk” Trujillo. Idaho heavyweight Jamelle “The Beast” Jones, a two-time national college wrestling champion, as well as a participant in UFC Fight Night 23, will be in action versus Matt Kovacs in one of two slated MMA matches on the card. The full card and other details will soon be announced.
Integrated Sports Media will distribute “BYB Brawl 1: Brawl For It ALL” throughout North America via iN Demand, DIRECTV, Dish and Vubiquity in the United States, as well as Bell TV, Shaw, Rogers and SaskTel in Canada, commencing at 10 p.m. ET / 7 p.m. PT, on cable, satellite and digital pay-per-view, in addition to being live-streamed worldwide on the FITE.TV app and website, for a suggested retail price of $24.95.
The 6′ 3″, 260-pound Dada 5000 survived a highly-publicized MMA showdown three years ago today (Feb. 19, 2016) with the, unfortunately, now deceased Kimbo Slice at Bellator 149. The two were childhood friends in Miami, but they became bitter rivals. Although Kimbo won their fight in the third round by way of a technical knockout, the result was overturned to a “no-contest” when Slice tested positive for steroids. Dada 5000, however, suffered the results of a cardiac arrest, severe dehydration and renal failure. He spent some time in a coma during his nearly one-month of hospitalization in Houston, needing a machine to breathe, and his heart stopped beating twice, for 5 and 8 minutes.
Bellator 149,headlined by a Ken Shamrock vs. Royce Gracie match, set an all-time Bellator viewership record, averaging 1.94 million viewers on Spike TV, peaking during Kimbo Slice vs. Dada 5000 with 2.5 million viewers, 100,000 more than the main event. Not only was Bellator 149 the No. 1 ranked telecast of the day with Men (18-34) in all of television, including broadcast and cable, it was the No. 3 ranked telecast of the day in all of television with Adults (18-49).
“The doctor told me there was so much potassium in my body that I was lucky to walk 10 feet,” Dada noted, “but I still went three hard rounds with Kimbo Slice.”
Dada 5000 is on a mission to elevate backyard, underground fighting into a sanctioned sport, held in a venue, and shown worldwide on pay per view.
“People identify with us because we came from backyard brawling on the dark side of Miami,” he explained. “Backyard is where we came from and bare-knuckles fighting is the next step in the evolution of fighting. We started this (BYB), fighting in the mud, this wasn’t done overnight. We were the first, people came to the backyard to watch, and now I’m inviting everybody on our journey.
“I was a promoter before being a fighter. I started a business and BYB Brawl is going to be the biggest combat sport. People may think this is kind of nuts, but they do feel it’s going to blow up.”
The Bahamian-born Dada 5000, born Dhafir Harris, leads a journey from backyard brawling into the first cage ever used for bare-knuckles fighting. BYB’s “Trigon Triangle” cage (pictured below) has 7′ high fences, two beveled corners and a 60-degree, tight third-corner to form a triangle, totaling 187 square feet. In short, this unique fighting cage leaves the results in the hands of the fighters, rather than judges.
“I’ve always been fascinated by triangles,” Dada remarked. “It is the most dominant, most feared symbol. Even my hair is cut in a triangle. Look at the pyramids, what’s on the back of our money. There’s no room to run in our Trigon Triangle cage; it was designed that way, and it isn’t for individuals who don’t want confrontations.”
“BYB Brawl 1: Brawl For It ALL” launches the much-anticipated BYB Extreme Fighting Series, which has been Dada 5000’s vision for several years. The ground-breaking event will also conclude production of “Dawg Fight 2”, produced once again by Billy Corben.
“My dream was not to fight in the UFC or Bellator,” Dada 5000 concluded. “I come from the backyard. We are the culture!”
Dada 5000, who still lifts 500 pounds, notes he’s far from being a retired fighter. Will he put down the microphone and enter the Trigon Triangle cage? Stay tuned!
Pure and Natural (GetPureAndNatural.com) has signed on as title sponsor for this and all upcoming BYB Extreme Series events.